I’ve toyed for a long time with cattails as a symbol for Glitch, because they’re a kind of natural beauty, but they’re also a very particular kind of natural beauty:
They’re not like … the mountains. Not like the sea.
It’s just … simple.
The beauty of cattails, wind, the sound of water … it doesn’t consume you. It doesn’t even really ask that you pay attention to it.
It just draws you out of yourself.
If you have lost faith in the world, or never had it in the first place, then you will have no faith in mountains; in flowers; in the sunset, the starry sky, or even love.
But the wind? The cattails? The sound of water? The sounds of birds, but not, like, amazing birds, just, like, the regular ones?
How can you lose faith in those?
How can you not be there, in the moment, with them, and think that there is something in the world?
At one point I hand-drew a few logo ideas. You know: cattails, water, maybe shooting stars?
… and noticed kind of by accident when I was halfway through one of them that it could pretty easily contain the word “Glitch” in it.
Make the stars the dot on the i. Make the water’s edge the circle of the g, the cross of the t, the body of the c, the rest of the h …
The only real problem with it was that that water line is weird.
I tried a lot of different fixes for that.
Like, maybe instead of a waterline, there’d be two different heights of grass—one height that goes along the top line, there, right? And one along the level of the h? I got so close to making that work with tones, but it never quite did.
Eventually I wound up with this as my best attempt:
It’s a pretty well hidden “Glitch,” and using two different cattails for the l doesn’t help with that at all. But I was kind of proud of the image anyway.
I mean, I’m not going to use it as my logo.